Elevating College Basketball Viewership: Matrix Midwest's Groundbreaking MVC Partnership

In a strategic move to enhance the reach and visibility of college basketball, Matrix Midwest, a leading media outlet, has announced a multi-year agreement with the Missouri Valley Conference (MVC) to broadcast men's and women's basketball games. This partnership aims to bring the excitement of MVC basketball to a wider audience, leveraging the power of Gray Media's extensive network and the cutting-edge capabilities of Tupelo Honey's production expertise.

Unlocking the Potential of MVC Basketball

Expanding the Reach of MVC Basketball

The agreement between Matrix Midwest and the MVC will see the distribution of regular-season games, as well as the opening round and quarterfinal of the State Farm MVC Men's Basketball Tournament, known as Arch Madness. This content will be made available to viewers across 22 Gray Media markets, spanning Missouri, Illinois, Kentucky, Iowa, and Tennessee. Additionally, the partnership will extend the reach of MVC basketball through third-party broadcast partners outside of the Gray Media footprint, ensuring that college basketball enthusiasts nationwide can access the action.

Harnessing the Power of Cutting-Edge Production

Recognizing the importance of delivering a high-quality viewing experience, the agreement between The Valley and Gray Media has enlisted the expertise of Tupelo Honey, an Indianapolis-based production company owned by Gray. Tupelo Honey will be responsible for the production and distribution of the men's and women's basketball content, leveraging their industry-leading capabilities to bring the excitement of MVC basketball to life.

Seamless Integration with ESPN+

As part of the MVC's multi-year contract with ESPN, the entire package of MVC basketball games will be simulcast live on ESPN+ and available through the ESPN app. This strategic partnership ensures that college basketball fans can access the action through a familiar and widely-used platform, further expanding the reach and visibility of MVC basketball.

Strengthening the MVC's Commitment to Fans

Jeff Jackson, the MVC Commissioner who is in his fourth year, expressed the conference's unwavering commitment to navigating the ever-changing landscape of live-event production and distribution. This partnership with Gray Media and Tupelo Honey represents a significant step in the MVC's efforts to reach college basketball fans and provide them with a seamless and engaging viewing experience.

Introducing Matrix Midwest: A Dedicated Platform for MVC Basketball

To complement the MVC basketball coverage, Matrix Midwest has been launched by Gray Media to operate alongside its sister station, First Alert 4 (KMOV-TV), in the St. Louis area. Matrix Midwest is now available over-the-air on channel 32 and channel 186 on Spectrum/Charter, providing a dedicated platform for MVC basketball enthusiasts to follow the action.

Elevating the College Basketball Experience

The partnership between Matrix Midwest and the MVC represents a significant step forward in the evolution of college basketball broadcasting. By leveraging the expertise of Gray Media, Tupelo Honey, and the MVC's commitment to its fans, this agreement promises to deliver a captivating and immersive viewing experience that will elevate the college basketball landscape.